Coles Online suffered an outage after a technical mistake put alcohol on sale at nearly 80 percent off. A Reddit user posted about the discount and shoppers hurried to purchase cases of drinks. The discount was roughly 80 percent off the regular price. The site went down as traffic increased rapidly. The incident took place before the company released its earnings update. It followed a weekly market value drop of A$965 million. The Guardian reported the crash and 7NEWS covered the frenzy. TechStock² noted the glitch ahead of the upcoming report.