Coles launched this week a savory butter chicken-spiced roast chicken on Friday, 10 July 2024.
The whole bird comes conveniently pre-heated and is coated in a creamy, subtly spiced butter chicken sauce.
It becomes available at shelves the start of next week.
The move follows another retailer’s $10 roast chicken launched earlier this month.
The new item is among recent food innovations found throughout stores.
Coles aims to attract shoppers through easy, delicious meals.
It matches the $10 price of the rival product and will be sold in all supermarkets.