Bet365 had a busy promo schedule on Friday, 11 September, and Saturday, 12 September 2026. The promo codes, CBSBET365 and GOALBET, gave users $365 in bonus bets for college football action and other events. The same codes appeared on media partner sites before the weekend. NOLA.com featured a Rams vs 49ers bonus, and the match-based bonus sat outside the main codes. CBS Sports and Goal.com promoted the codes. Bet365's news page published Jarrod Bowen Championship top goalscorer odds, Arsenal trophy odds, and a Bears vs Panthers Week 1 preview. That market covered the top scorer market. The next set was for a trophy winner. The page also ran an early-season preview for the Bears and Panthers. FOX Sports pointed out where to bet on Ryan Garcia vs Connor Benn. The fight got its own mention in the wider coverage. The promotions included football, boxing, and soccer odds, and the whole slate blended multiple sports.