Walkway Sets Sight on Tier II Markets with Ulhasnagar Store Opening
Walkway expands its offline retail footprint with a new outlet in Ulhasnagar, Mumbai, targeting Tier II and emerging markets.
www.indianretailer.comI don’t have live access to the latest updates right now. Here’s a quick synthesis of recently reported Walkway-related news I found:
- Walkway, the value footwear brand under Metro Brands, has been expanding its offline footprint with new stores in various regions, including Ulhasnagar (Mumbai) and Malappuram (Kerala) to strengthen its Tier II and emerging-market presence. This aligns with a broader strategy to boost brand visibility and omnichannel reach.[1][2]
- Recent store openings have highlighted Walkway’s focus on accessible, everyday footwear for men, women, and children, reinforcing its expansion through company-operated outlets on leased premises. Marketing efforts tied to launches include outdoor, print, radio, and TV campaigns to drive footfall.[2][1]
- Walkway’s broader corporate context places it under the Metro Brands umbrella, with continued emphasis on rapid footprint growth across India to capture regional demand for value footwear.[2]
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