Sydney Sweeney's new Novig commercial has drawn heavy criticism.

The Hollywood Reporter says critics see the commercial as sexualized and flag harm to women in sports.

Some observers say the ad is a glaring example of why women in sports get dismissed.

An outgoing cast member from SNL also mocked the topless ad.

In a separate development, Barron's reports that prediction markets featuring Sweeney and LeBron James are launching an NFL ad blitz.

Sweeney addressed the Novig partnership in a Complex interview focused on a new Just Sports campaign.

The ad has been described as tasteless and offensive.