Stan Sport has obtained the English Premier League broadcast rights in an A$800 million agreement. The Australian reported that Nine, the parent group, registered an own goal with the purchase of rights. The rights deal ensures the Premier League shown on Stan Sport.
Nine owns Stan Sport. This agreement is described as a massive wager that the EPL can fuel subscriber growth for the on-demand service. The Australian labelled the move as an own goal, a term for a costly mistake.