SKYLRK Sets Up Shop in Japan - Hypebeast
Taking to Tokyo with its new Zellerfeld collab in tow to open the doors to its first-ever retail space for just a few days.
hypebeast.comSkylrk Overview
Skylrk is Justin Bieber's clothing and lifestyle brand, launched in July 2025 after years of teasers on Instagram. It features streetwear like hoodies, sweatsuits, beanies, sneakers, slides, and futuristic sunglasses in vibrant, earthy tones.[1][4]
Recent Hoodie News
The latest buzz around Skylrk hoodies ties to new merch drops announced just days ago on April 11, 2026, ahead of Bieber's Coachella performance. Signature Zip Hoodies appear in colors like Heat Camo, Earth Camo, Smudge, Tokyo, Powder, and Slate, with prices around $140; fans have praised their quality in reviews but noted high costs.[2][3][6]
Key Milestones
- Debut drop in July 2025 included hoodies, tanks, and accessories via skylrk.com.[4]
- December 2025 pop-up store in Tokyo sold exclusive hoodie colorways alongside collabs like Zellerfeld shoes.[3]
- Ongoing Instagram hype and TikTok unboxings highlight hoodie styles as fan favorites.[5][6]