Todd Snyder, a menswear creator, said Ryan Gosling was the first celebrity to buy his clothing. Matt Bomer was also part of the first celebrity customers. Snyder talked about their early backing while marking the 15th anniversary of his brand.
The anniversary includes the Spring 2027 collection and a capsule range. Snyder made the comments about Gosling and Bomer in interviews tied to the milestone. He pointed out that the pair were early buyers of his menswear. The brand recognized the milestone with new offerings.