Here’s the latest you can act on now:
- NOW TV has been rebranded to NOW in recent years, standardizing its branding and focusing onMemberships for Entertainment, Cinema, Sports, Kids, and hayu, with an option NOW Boost for multi-device streaming and higher quality. This rebrand occurred around 2021, shaping how the service presents its offerings today.
- In 2026, NOW (formerly NOW TV) continues to operate as a Sky-backed streaming platform offering live sports, on-demand movies and shows, and a library of TV content across multiple devices and regions where NOW is available. The service emphasizes flexible Memberships rather than fixed passes, with pricing and device support varying by region.
- For current, region-specific details (pricing, device availability, and new content), the official NOW site and regional press releases are the most reliable sources to check now. You can also review industry outlets like TVBEurope for ongoing coverage of NOW’s strategy and partnerships.
If you’d like, I can pull the very latest headlines from NOW’s site or summarize a few recent press releases. I can also set up a quick comparison of NOW’s current Membership options and Boost features.
Sources
Today, NOW TV is proud to unveil a new identity, look and feel. With a new name, NOW reflects how brilliant simplicity meets brilliant entertainment. Members can join in and watch the world’s best critically acclaimed shows, new and exclusive movies and unmissable sports – live and on demand. A streamlined identity, with a new green colour palette, makes use of a graphic illumination on the ‘O’ – a portal to showcase NOW’s entertainment at the heart of the brand. Alongside the visual upgrade,...
www.skygroup.skyRead the latest US headlines, on NewsNow. US news, analysis and opinion from around the world.
www.newsnow.comWelcome to Now TV - all your entertainment in one place. Watch the latest movies, tv series, dramas, sports, news and so much more.
www.nowtv.now.comChoose your NOW Membership and stream the latest movies, TV series, live sports and kids entertainment on demand.
www.nowtv.comStreaming service has also dropped the phrase 'passes' in favour of 'membership'
www.tvbeurope.comnews
www.prnewswire.comEnjoy more of your subscribed content, anytime, anywhere without additional cost, and control your set top box with a virtual remote control. Also includes free channels for non Now TV subscribers.
nowplayer.now.comDiscover NOW TV news from thousands of sources on NewsNow. The latest news, analysis and opinion from around the world.
www.newsnow.co.uk