Network 10 appeared at attention as it restructures and navigate a shift in TV strategy. Continued coverage highlights local-city reporting with near 160,000 national audience and greater emphasis on local. The 5pm bulletin showed early gains, the 7pm Deal or No Deal timeslot began to show signs of improvement. Melbourne studio upgrades were noted as part of the network-wide refresh. Brisbane and Perth viewership shows mixed results. Sources suggest these dynamics within Ten’s attempt to navigate a changing TV landscape.
While Seven and Nine battle it out for 6pm news ratings dominance each night, Ten has quietly repositioned itself as a locally focused news source, and the result is its biggest audiences in years.Linear free-to-air television audiences are dropping. This isn’t news to anyone, least of all those within the industry, but it doesn’t necessarily […]
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