Starbucks and Miffy team up to unveil merchandise collection
Starbucks Hong Kong is taking consumers on a heartwarming journey in the world of Miffy this summer with a co-branded merchandise collection.
www.marketing-interactive.comcollaborative merch line launched from May 19 in the U.S. and Canada featuring Miffy designs and seasonal designs including mugs, tumblers, plush toys and other drinkware; online exclusives plus a gift-card design as part of the limited edition release. Starbucks locations aim to bring Miffy’s multigenerational appeal to customers during this limited-time event.