MECCA reveals a new-generation mega store in Melbourne Central
Where is mecca flagship in melbourne
icco.com.auI can share the latest widely reported updates about MECCA Melbourne Central.
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MECCA Melbourne Central opened a new-generation mega store in Melbourne Central Shopping Centre in August 2024. The store spans about 770 square meters and hosts over 140 brands, with introductions of around 20 brands new to MECCA and new beauty destinations and services. This location was billed as a major upgrade for MECCA’s CBD presence and a flagship for its experiential concept.[1]
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In early 2026, there were reports that Melbourne’s Bourke Street MECCA mega store (another large MECCA flagship) underwent a facelift/upgrade to its facade, with work described as a staged refurbishment starting around January 2026 and continuing into spring 2026. The update involved a redesign of the front facade and installation of new exterior materials; the store remains a centerpiece of MECCA’s Bourke Street Mall footprint.[2]
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Media coverage and local outlets in 2025 highlighted the Mecca mega store openings and the excitement in Melbourne’s CBD, including extensive visitor numbers and the scale of the new concept stores. Video coverage from major Australian networks during the August 2024 to August 2025 window depicted the Melbourne Central and Bourke Street flagship openings and retail buzz surrounding MECCA’s growth in Melbourne.[3][4]
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MECCA also maintains dedicated store pages and official announcements for Melbourne Central, including details about the exact location on Little Lonsdale Street (Melbourne Central’s entry area) and the broader MECCA Presents Melbourne Central concept within the centre.[6][7]
If you’d like, I can pull current, line-by-line sources and date-stamped articles to build a concise timeline or extract key data points (opening dates, floor area, brands launched, visitor estimates). I can also summarize the visual merchandising or services introduced at MECCA Melbourne Central and compare them with Bourke Street’s flagship. Would you like me to do that?
Sources:
- MECCA Melbourne Central new-generation store details and opening date.[1]
- Bourke Street flagship facade upgrade and refurbishment timeline.[2]
- Television coverage on MECCA openings and Melbourne retail buzz.[4][3]
- MECCA official Melbourne Central store page and location details.[7][6]