Lidl introduces change to loyalty scheme offering customers extra discounts
Customers can also benefit from the existing ‘coupons’ that give shoppers personalised discounts on different products
www.gbnews.comHere’s the latest on Lidl Plus as of May 2026.
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What’s changing: Lidl is overhauling its loyalty program. The old Coupon Plus rewards are being replaced with a points-based system. Under the new structure, you earn 1 point for every £1 spent, and points can be redeemed for money-off coupons or “freebie” items via a Rewards Marketplace. The overhaul also introduces occasional Extra Points promotions on select items. This shift marks a move away from fixed monthly thresholds toward a continuous points accrual model. [Sources: Mirror article on the major shake-up, MoneySavingExpert summary, BBC coverage].[1][2][6]
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Why it matters for shoppers: Many customers are reporting that the new points system requires larger cumulative spend to unlock the same level of savings they received under Coupon Plus. The initial impression is mixed: some benefits persist (personalized coupons/offers), but the per-pound value of rewards and the relative ease of earning discounts have changed. If you relied on the old thresholds, you may need to adjust expectations and spending patterns. [MoneySavingExpert][BBC coverage].[2][6]
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Practical tips to navigate the update:
- Check the Lidl Plus app’s Rewards Marketplace regularly to see available point-based rewards and any Extra Points promos.
- Track your point balance and understand the conversion rate for different rewards (e.g., how many points for a particular item or coupon).
- Take advantage of any limited-time double-point offers on fruits or other categories to accelerate earning.
- If you had active coupons before the launch, verify their redemption window in the app to avoid losing them. [mirror coverage][MoneySavingExpert][BBC].[3][1][2]
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Where to read more (recent reporting):
- Mirror: “Lidl announces major loyalty scheme shake-up with new points system” (May 5, 2026).[1]
- MoneySavingExpert: “Lidl shopper? You now need to earn points to get 'freebies'” (May 4, 2026).[2]
- BBC: “Lidl's loyalty card becomes less generous, shoppers say” (May 5, 2026).[6]
If you’d like, I can pull quotes or summarize the key point-by-point changes from each article, or help you compare the old Coupon Plus rewards to the new Lidl Plus Points in a quick pros/cons list.