Kylie Jenner has launched a new powder foundation - The Mirror
The new Kylie Cosmetics Natural Blur Powder Foundation has been hailed for its lightweight matte finish and 12 hours of wear, so I tested it to see how it ...
www.mirror.co.ukKylie Cosmetics’ Setting Powder remains a core, widely available product in the range, but there is no major recent “new launch” or reformulation news specifically for that single loose powder formula in 2025–2026; instead, attention has shifted to newer Kylie face products like the Natural Blur Powder Foundation (launched in early 2025).[6][8][9]
Current status of the product
- Kylie Cosmetics’ Setting Powder is still sold as a vegan, cruelty‑free loose powder that sets makeup, controls shine, and delivers a soft‑matte, blurring finish across multiple universal shades.[1][3][5][7]
- On the official Kylie Cosmetics site and EU store, the product page remains live, but one of the master “Setting Powders” category collections currently shows “no products in this collection,” which suggests possible re‑categorization or temporary displacement rather than a permanent discontinuation.[8][9][10]
Recent news context
- In 2025, Kylie Cosmetics focused PR and retailer coverage on the Natural Blur Powder Foundation, promoted for 12‑hour wear and a lightweight matte effect, drawing more recent press and reviews than the original loose Setting Powder.[6]
- Independent retailers and international sites (e.g., Boots, regional beauty shops) still list and sell the original Setting Powder as a staple finishing product, highlighting its shine‑control and skin‑breathable light texture.[3][5]
If you tell me whether you’re interested in availability in Europe/Poland, shade comparisons, or how it stacks up against the new powder foundation, I can give a more tailored update.