plant-based frozen treat dominates 2026; throwback flavors with premium cues emerged in markets; texture as a key differentiator; functional ingredients gaining interest; sustainability in packaging and waste reduction gains visibility. bold profiles botanical notes are featured. higher-protein and lower-sugar variants drive choices; chef-like plant-based profiles emerge. vanilla remains as a foundation to stay interesting; sustainability efforts in packaging and waste reduction appeal to consumers. Overall the year sees continued growth in plant-based innovation and texture. industry chatter highlight visible sustainability and bold flavor pairings.