Ferrari Luce first look: going where combustion can't follow
Ferrari unveiled the Luce, its first all-electric car, in Rome. I got 30 minutes with the 1,050 hp, quad-motor, Jony Ive-designed EV. Here are my impressions.
electrek.coHere’s the latest on Ferrari Luce based on recent reporting:
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Ferrari unveiled its first fully electric model, the Luce, in Rome in May 2026. The four-door EV is positioned as a high-end performance sedan with a bold, non-traditional design for Ferrari, and it targets a price above €500,000. First deliveries are expected to begin in October 2026.[1][2]
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The Luce is equipped with about 1,000+ hp from multiple electric motors, independent torque vectoring, and advanced dynamics control, including four-wheel steering and active suspension. Ferrari describes its handling characteristics as remarkably agile for a car of its size, with delivery timing set for late 2026 into 2027.[2]
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Ferrari’s Luce marks a strategic pivot into electrification, aiming to broaden the brand’s reach to new, affluent buyers while continuing to emphasize performance and driver engagement. It follows a broader industry trend where legacy sports car brands are exploring high-performance EVs, though some peers have delayed or scaled back electric plans due to market demand.[4][1]
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Design and interior details have been highlighted in Ferrari’s communications and related media releases, including involvement from notable designers and a focus on interior tactility and a futuristic cabin experience. The rollout has been accompanied by a documentary-style release series from Ferrari outlining the design process.[3][9]
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Market reception is mixed within automotive media: some outlets praise the Luce as a bold, necessary evolution for Ferrari, while others note the model represents a significant departure from the traditional Ferrari ethos, potentially polarizing existing fans. Nevertheless, early hands-on impressions and previews describe the vehicle as a high-performance, technologically advanced sedan with extreme power.[7][9][4]
If you’d like, I can pull a concise timeline of key events (teaser releases, unveil date, price, power, and delivery starts) and/or summarize how the Luce compares to other high-end EVs in the same segment. I can also provide a short, quotable picks-from-coverage section for quick reference.