DraftKings marketing costs reached 22 percent of revenue as bonus incentives expanded. Shares rose 4.3 percent on the news. FOX Sports reports a promo code with a bet five dollars get two hundred dollars whatever the result for College Football Week 0. RotoWire notes a Pick 6 promotion providing fifty dollars in bonus picks for NFL and MLB events. The new offers come as the company spends more on customer acquisition. DraftKings continues to roll out promotions to draw new customers across multiple sports. The higher marketing costs were tied directly to the increase in these promotional offers.
Sources & References
-
Our picks for the best prediction markets 2026: Reviews of Kalshi, Polymarket, other popular platforms - CBS Sports
Our picks for the best prediction markets 2026: Reviews of Kalshi, Polymarket, other popular platforms CBS Sports
-
Extended Kalshi Promo Code OREGONLIVE1: $25 bonus extended from Sunday Night Baseball to NCAAF - OregonLive.com
Extended Kalshi Promo Code OREGONLIVE1: $25 bonus extended from Sunday Night Baseball to NCAAF OregonLive.com
-
Mariners vs. Blue Jays Odds & Betting Predictions August 30, 2026 - Action Network
Mariners vs. Blue Jays Odds & Betting Predictions August 30, 2026 Action Network
-
Phillies vs. Angels Odds & Betting Predictions August 30, 2026 - Action Network
Phillies vs. Angels Odds & Betting Predictions August 30, 2026 Action Network
-
Reds vs. Cubs Odds & Betting Predictions August 30, 2026 - Action Network
Reds vs. Cubs Odds & Betting Predictions August 30, 2026 Action Network