Garber: MLS-Apple deal could be 'one of the greatest in sports history' - Sportcal
The MLS is bullish on how the lucrative 10-year streaming deal will support the financial growth of the league.
www.sportcal.comHere’s the latest I can share based on recent reporting up to 2024–2025.
- Don Garber has repeatedly praised MLS’s Apple deal as a potential landmark in sports media, highlighting revenue-sharing, global reach, and enhanced marketing/promotional support as key positives.[1][3]
- Commentary around the deal has emphasized how the Apple partnership positions MLS for broader subscriber growth and data insights, with Garber framing it as disruptive and forward-looking for the league.[3][1]
- There has been ongoing discussion about Messi’s impact and broader expansion tied to the Apple deal, including how Apple’s global platform could amplify MLS events and international appeal.[4][5][10]
If you’d like, I can pull newer coverage from trusted sources and summarize any changes or developments since 2025, and I can provide a concise timeline of key milestones in the MLS-Apple relationship. Would you like me to do that?
Citations: SportBusiness interview with Garber and Sportcal coverage discuss the deal’s potential historical significance and the revenue-sharing/partners dynamic. Messi-related and expansion discussions are reported by Goal and related outlets.[5][10][1][3][4]