The late Colonel Sanders continues to drive KFC expansion today, with fresh menu items launching in the UK and Canada to measure demand. British diners promptly circulated the viral sandwich online after launch, sparking buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, merging gaming culture with the brand. Back in the US the chain cut several restaurant franchises, including over a dozen Florida closures, tightening its footprint. Marketing now combines online buzz with physical stores to hold younger buyers, leaning into the late founder's recognisable image. The brand tries out small changes ahead of wider rollouts, sticking to a step-by-step playbook across regions.