BTS is releasing limited edition hotteok-flavored Oreos - KEYT
By Auzinea Bacon, CNN (CNN) — K-pop group BTS made waves in March with their first concert together in nearly four years. Now the famed boy band is
keyt.comHere are the latest updates on BTS and Oreo collaboration.
- BTS and Oreo unveiled a limited-edition cookie inspired by hotteok, the Korean brown-sugar pancake snack. The cookies feature BTS-branded purple wafers and a hotteok-inspired brown-sugar filling, with a global launch slated for June 1 online and June 8 in stores in many markets.[2][4][5]
- Mondelēz, the Oreo parent company, described the cookies as a way to share BTS’s Korean roots with fans, marking Oreo’s first purple wafers in a collaboration.[2]
- The collaboration is positioned as a limited-time global campaign spanning 80+ markets, with presales beginning June 1 and retail availability from June 8, 2026, according to multiple outlets.[6][7]
- Coverage highlights BTS’s return from military service and the prominence of this partnership as a major, high-visibility global project in the brand’s repertoire.[3][5]
Illustration (concept): a purple Oreo cookie embossed with BTS-themed designs alongside a brown-sugar hotteok depiction to convey the collaboration’s flavor and visual identity.
If you’d like, I can pull official press materials or set up a quick alert for future updates and exact store availability in Marseille or nearby retailers. Some sources you can check for the official statements and rollout details include: People, E! Online, Allkpop, and the Oreo press release pages cited above.[4][7][3][2]