State of the Bears: Perth sets bold goal for first year - AAP News
Perth believe they could be the NRL's biggest commercial success in their first season with a big sponsorship base and high membership interest.
aapnews.aap.com.auHere’s the latest I can gather from publicly available reporting on Bears Perth Inc.:
- Reports in February 2026 described Perth Bears as aiming to be among the NRL’s top five financially in their inaugural year, with multiple high-value sponsorships and strong membership interest. These articles highlighted big jersey sponsorships and around 25,000 expressions of interest for memberships ahead of their first season.[1][2]
- Official Perth Bears communications in 2025 and 2026 referenced key commercial partnerships and leadership appointments as part of building the franchise ahead of competition entry slated for 2027. They also noted a collaboration with North Sydney Bears as a pathway affiliate to support development and pipeline potential.[3][4]
- The Business News page provides a snapshot of ongoing sponsorship activity and confirms the fledgling club’s status as a startup linked with the North Sydney Bears, with continued coverage through early 2026.[5]
If you’d like, I can narrow this to:
- Specific sponsorship deals (names and estimated values)
- The status and timeline of their 2027 entry
- Details on the North Sydney Bears alliance and player development arrangements
Would you like me to fetch more precise figures or focus on a particular aspect?