Texas quarterback Arch Manning apologized to ESPN journalist Holly Rowe after responding to an computer generated video. The video depicted coach Steve Sarkisian hitting the reporter. Manning made an insensitive comment about the fake video and later expressed regret. The video spread widely after Texas beat Ohio State.

The apology became public Tuesday, Sept. 15, 2026. He acknowledged his reaction was inappropriate. No further details about the conversation were released. The incident gained attention because the video was created using AI.