Apple has unveiled its latest flagship phones. The iPhone 18 Pro and iPhone 18 Pro Max were the focus of the event. John Ternus led the event. These are the newest models in Apple's phone lineup. The Pro models come with a variable aperture camera. They also are powered by the A20 Pro chip.
First impressions are taking a close look at how the phones compare with the Samsung Galaxy S26 Ultra. Reviewers are also sizing up the two Pro models. Apple offered a preview of new Apple Watch models and AirPods 5. Apple shares cut their losses after the announcement.