Apple's new gift cards now work in Apple Stores and in the ...
After years of offering two different types of gift cards – one for stores, one for digital services – Apple has now brought them both together.
www.imore.comHere’s a quick update on the latest Apple Gift Card news.
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Apple has periodically run promotional gift-card offers tied to product purchases, especially around major shopping events like Black Friday/C Cyber Monday, with gift card values ranging up to around $200 in some years. This means you can sometimes get a bonus card when buying eligible Apple products during those events.[2][3]
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In recent years Apple consolidated older gift-card formats into a single Apple Gift Card that can be used for both physical store purchases and digital services, simplifying balances and usage across Apple’s ecosystem. If you already have an older card, it remains valid but balances and usage may be unified in the new system.[1]
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There have been recent reports about Apple gift-card scams and misuse in 2026, highlighting the importance of buying gift cards only from official Apple channels and being cautious with card numbers and PINs. This underscores the general best practice to avoid third-party sellers or unsolicited “offers” related to gift cards.[5]
What I can do next
- If you want, I can pull the most recent official Apple notices or press releases related to gift cards and summarize them with citations.
- I can also compare current Black Friday/Cyber Monday gift-card promotions from Apple across major regions and convert those into a quick, region-specific guide (e.g., Czech Republic, where you’re located).